Big Mouth Advertising is striving to leave a greener footprint by incorporating several strategies into our fleet of mobile scrolling billboard vehicles.
1. (Recycled Cooking Oil)
We have begun to experiment with recycled cooking oil (waste oil) from local restaurants as a viable fuel source. Diesel engines can run on fresh oil or waste oil that has been used for frying. In Europe this has been a common method for decades. 
Diesel engines in fact began in Europe with the invention by Rudolph Diesel. He actually ran his engine at the 1900 World's Fair on pure Peanut Oil. His intention was to design an engine that could be run cheaper by using vegetable oil rather than the "New" petroleum oil being used in automobiles. This new design would also allow farmers to produce their own "Fuel" from their crops for their farm machinery. At the time, the rapidly growing petroleum industry quickly made their own version which was cheaper and would remain so for decades.
Today, as we all know fuel costs are much higher and thus Mr. Diesel's original intent for his engine can finally be realized. Big Mouth is committed to research and experiment in this area of "alternate fuel." It will not only help recycle oil that a lot of the time ends up in a dumpster, sewer or land fill, but also burns cleaner and is better for the environment.
2. ETHOS Fuel Reformulator
One of the biggest differences we have seen in fuel economy has come from our use of ETHOS Fuel Reformulator in our fleet of vehicles. We have seen a dramatic increase in fuel mileage as well as a huge reduction in emissions.
"The trucks just don't give off those eye buring fumes any more" says Ray Saxton, our fleet manager. And the vehicles "feel" smoother all around according to the drivers.
ETHOS has been around and tested for the past 10 years. It is manufactured by Ethos Environmental, Inc. (ETEV) whose CEO was recently nominated by Ernst and Young for the prestigious Entrepreneur of the Year award.
The product is endorsed by the Unser family, the most successful and respected racing family in the history of the Indy 500. Their pictures appear on every bottle. Ethos For Earth is the official fuel reformulator of the Firestone Indy Lights Series,it is utilized in all of the high performance racing vehicles and it's use is now mandatedin North Miami, Bal Harbor and Boca Raton for all public municipal vehicles. The owners an staff at Big Mouth are also using it in their personal vehicles and have experienced dramatic results.
3. (Biodegradable Anti-Freeze)
Our fleet is also being changed over to a high mileage, biodegradable engine anti-freeze. It is made from Propylene Glycol, not the extremely toxic Ethylene Glycol. Pets and children will be safer around this type of anti-freeze.
4. (Save a Tree)
Saving Trees is a big part of our mission! by advertising with big Mouth and our scrolling Mobile banners you are reducing the amount of paper being wasted daily. Hundreds of thousands of trees get wiped out to newspapers and magazines. Claudia Thompson, in her book Recycled Papers: The Essential Guide (Cambridge, MA: MIT Press, 1992), reports on an estimate calculated by Tom Soder, then a graduate student in the Pulp and Paper Technology Program at the University of Maine. He calculated that, it would take a rough average of 24 trees to produce a ton of printing and writing paper and that it takes about 12 trees to make a ton of groundwood and newsprint. (The number will vary somewhat because there often is more fiber in newsprint than in office paper, and there are several different ways of making this type of paper.) Paper accounts for over 40 percent of the trash people throw away each year and takes up the most room 
inlandfills. In fact, Americans throw away enough wood and paperevery year to heat five million homes for 200 years. Use Big Mouth and save a tree!
5. (Green Banners) We can even recycle those old campaigns!:
If you are truly into conservation and the environment like we are, you can do your part for a small additional fee. Wonderful keepsake tote bags can be made from your banners once the campaign is finished. This is called our “Prior Life” program and was introduced to us by our printer – Banner Galaxy.
